讓人「昏昏欲睡」又達到產品宣傳的IKEA 創意平面廣告

by Twelve
2018.05.10 03:45PM
1078
, IKEA, Advertising, IKEA, Brand, Bed, Bedside Tables, Sleep, Memac Ogilvy Dubai, Fly, IKEA, product, product design, font, product

阿聯酋IKEA在當地的雜誌製作了一款名為“ SÖMNIG ”的廣告,只要把SÖMNIG撕下放在床頭就有助眠的效果。根據調查阿聯酋民眾中10個佔9個一天無法睡滿8小時,想要達到完美的睡眠除了可以參考IKEA的床和床墊,也可以利用SÖMNIG上會發出薰衣草香氣的墨水及白噪音。

撕下最末頁

Finger, Paper, Hand model, Design, Product design, Product, Font, Hand, hand, hand, finger, product design, arm, design, font, hand model, paper, brand

原來正面印滿許多廣告產品

Advertising, , , Sleep, IKEA, Advertising slogan, Bed, Mídia impressa, MediaCat, Adweek, pattern, text, font, pattern, line, material, square

只要拉起立架就是會發出白噪音的喇叭,隨著白噪音的聲波也可以幫助香味的散發

View-Master, Apple, , Headphones, iPhone, Loudspeaker, Gadget, , Virtual reality, Wireless speaker, apple view master, product, font, black and white, product design, product, brand, monochrome

Advertising, , IKEA, , Ogilvy & Mather, Advertising media selection, Media, Memac Ogilvy Dubai, Mídia impressa, Advertising slogan, Advertising, black and white, monochrome photography, photography, close up, monochrome, font, macro photography, product design, still life photography

這裡看更多。

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