【這樣也行】請顧客自己思考如何使用的新產品

by Twelve
2018.03.27 11:45AM
3357
Fukuoka Prefecture, Photography, Photographer, Manufacturing, , , News, , Television, Press release, Manufacturing, text, font, angle, label, product

製造業在談轉型很忌諱"Me Too"產品,想要做區隔想要創新本來就不是件容易的事,談到殺手級應用、翻轉人類生活更是需要一命二運三風水無可取代的條件。

Nagasaki Prefecture, Kochi, Product, Uchiura Port, Manufacturing, , Product Manuals, Product design, Press release, Numazu, drink, product, drink, product, product design

日本福岡縣一家專做塑膠零件的製造商KNK就有款產品叫做「ペチもとペチろー」。不知所云的造型,像是QQ糖一樣具有彈性也有黏性的材質,說是實用但也不是為了解決什麼問題而製作的小東西,原本是客戶下單而開發的零件,但在模具做好後因為某些原因而無法投產,有員工覺得可惜於是就自己開發市場,不過因為「用途不明」所以沒有所謂的「目標市場」,於是在twitter和官網上請大家集思廣益想想這個東西可以有什麼用途呢?不知道賣的好不好但是的確是引起一些討論。網友熱心的提出許多功能,有實用當然也有搞笑的。

實用篇:因為夠黏,所以可以固定MEMO、手機、泡麵蓋,也可以把吃一半的零食封口

Paper, Material, Product design, Font, Angle, Design, Product, angle, font, product design, material, angle, paper

iPhone, Electronics, Portable communications device, Feature phone, Gadget, Smartphone, Portable media player, Telephone, Multimedia, Handheld Devices, feature phone, mobile phone, gadget, electronic device, technology, communication device, electronics, portable communications device, feature phone, hardware, product design

Yokohama Cup Noodles Museum, Instant noodle, Momofuku Ando Instant Ramen Museum, Cup Noodles, Cup noodle, Lid, Nissin Foods, Food, , , カップ ヌードル, cup, cup, coffee cup sleeve, drink, flavor, coffee cup, dairy product, カップ ヌードル

Japan, , Goods, Gift, Rectangle, Necktie, Japanese, Japanese people, gift, gift, petal, rectangle

加減用:靈活運用產品特色(其實很勉強)像是上面有個洞可以粘在月曆上當標示、軟軟的可以當魚餌…

Product, Manufacturing, Fukuoka Prefecture, Product Manuals, Product design, Press release, KNK, Surname, Utility pole, Chūya Nakahara, calendar, calendar, font, product design

, Pa, Bony fishes, Fish, Barramundi, Pa, bass, fish, bass, fish, barramundi, perch, water, perch like fish, bony fish

 

完全不需要理由的用途:當成鋼琴的黑鍵或是變成生活中的裝飾

Musical Instruments, Piano, Musical keyboard, Electric piano, Digital piano, Player piano, Electronic Musical Instruments, Electronic keyboard, Pianet, Spinet, electric piano, musical instrument, piano, keyboard, electric piano, digital piano, musical keyboard, pianet, player piano, technology, electronic instrument

Canal City Hakata, 2017 Japan Series, , Wall, Hashtag, Hakata-ku, Fukuoka, Mobile Phone Accessories, Soba, Mobile Phones, PIC microcontroller, paper, product, technology, material, paper, mobile phone accessories

這裡這裡看更多。

回應 1

1 則回應

新奇搞笑
專為桌遊設計的攜帶背包
Twelve
2 天前
新奇搞笑
單眼相機的500萬大傘-Camera Canopy
Twelve
7 天前
新奇搞笑
酒鬼的浪漫-用軟木塞製成的小玩具
Twelve
8 天前

熱門文章

最新消息

本日精選