大潤發無人商店南京三民站體驗:帶張悠遊卡什麼都能買

by atticus
2019.09.02 07:21PM
4121
Convenience Shop, Supermarket, Convenience, Grocery store, Product, Service, Factory outlet shop, Shop, convenience store, Building, Convenience store, Retail, Trade

早在2018年12月大潤發就在台北市捷運南京三民站設立了無人商店,雖然大潤發無人商店不如 Amazon Go 有無線射頻到壓力傳感等諸多科技參與,但回歸到最簡單的做法,不需要加入會員消費者只要有悠遊卡就可以輕鬆購買,靠得是台灣人們之間的信任感,有一個自動掃條碼購買的機器,消費者自己拿著貨品掃條碼後就可以透過悠遊卡結帳。原本機器還有內建 LINE PAY 消費,但實際使用並沒有成功,期待大潤發無人商店能夠繼續升級,但不要要求消費者加入會員就好。

Nanjing Sanmin metro station, Taipei Metro, , Retail, Bus, Vending Machines, RT-Mart, Commuter Station, Advertising, Shop, retail, Machine, Technology

▲原本的大潤發無人商店是需要註冊登入大潤發會員,但實際使用並不需要

Product design, Design, Furniture, Product, Jehovah's Witnesses, furniture, Snake, Scaled reptile, Reptile, Material property, Window, Glass, Metal, Door

▲沒有任何阻礙可以直接進門消費

Convenience food, Product, Food, Retail, Convenience, convenience food, Product, Convenience food, Collection

▲商店上的貨架都已經採用的電子墨水標籤,可透過後端系統直接改變商品名稱和價格,省去人力更換。除此之外價格也更便宜,例如上圖義美奶茶原價35元,在大潤發無人商店只要29元。

5S, 5s 活動, Green, Product

▲沒有帶袋子的消費者也可以購買購物袋,一紙29元

Display device, Electronics, Multimedia, Gadget, Computer Monitors, electronics, Product, Technology, Electronic device, Gadget, Machine, Electronics, Display device, Games

▲選好要買的產品直接在這台機器掃碼付費就可以

Brand, Product, , Product, Machine

▲把商品條碼對準掃秒紅外線即可

Smartphone, Computer Monitors, Tablet computer, Handheld Devices, Multimedia, Advertising, Display advertising, Electronics, Mobile app, screen, Product, Technology, Electronic device, Gadget, Multimedia, Display device, Screen, Design, Machine, Tablet computer

▲選擇支付方式時可以選會員/非會員方式,我們選擇了非會員

Computer Monitors, Computer Software, Flat-panel display, Netbook, Handheld Devices, Computer, Computer hardware, Gadget, Personal computer, Electronics, screen, Screen, Electronic device, Technology, Electronics, Display device, Multimedia, Gadget, Computer, Flat panel display, Media

▲付款的方式可以直接透過悠遊卡和行動支付,行動支付內有 LINE PAY 和街口可以選擇,但我們試了很多次 LINE PAY都沒有成功

Car, Display advertising, Electronics, Advertising, Vehicle, Multimedia, Selfie, #selfie, Red, Product, Electronics, Advertising, Technology, Electronic device, Media, Display advertising, Display device, Multimedia

▲第一次購買實際要花的時間比有人便利商店還要久,還讓後面的消費者排隊了一下,這都是需要付出學習成本的。

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