亞洲次世代數位媒體暨數據集團 TNL Mediagene關鍵評論網媒體集團（納斯達克代碼：TNMG，以下簡稱「本集團」）宣布推出《Business Insider Taiwan》，且由資深媒體工作者林筠騏（April Lin）擔任總編輯。此平台將以影音紀實、Podcast 深度對談與互動式專題報導等三大原創內容形式為核心，深入頗析全球科技、金融、股市、媒體、經濟、生活風格、房地產、人工智慧與創新等產業核心議題。
林筠騏擁有超過20年的媒體與商業經驗，曾擔任《理財周刊》社長暨總編輯、民視新聞財經節目《財經火線論壇》製作人及主持人，以及民視新聞網路中心主任等多項要職，亦曾多次擔任全球品牌產業高峰會、未來科技產業論壇、金融科技產業高峰會、AI與區塊鏈趨勢論壇、跨境電商趨勢論壇等各大高峰論壇主持人。
《Business Insider》為全球知名的商業新聞媒體品牌，以其在商業、科技與創新領域的深入報導而著稱。本集團多年來透過《Business Insider Japan》及《Money Insider》、《Tech Insider》與《Life Insider》等延伸品牌，與《Business Insider》建立穩固的合作關係。這些媒體平台每月吸引約670萬名獨立訪客與2,300萬次瀏覽量，並透過內容廣編、廣告與聯盟行銷等方式，為集團帶來高度的讀者參與和豐富的商業機會。這些與《Business Insider》相關的媒體品牌，為本集團「媒體與品牌內容事業部」的核心成長引擎之一。該事業部門目前合計共25個媒體品牌，於2024年貢獻約1370萬美元營收，年成長率達41%，約佔集團整體營收28%。
透過《Business Insider Taiwan》，本公司將進一步拓展《Business Insider》的合作版圖，瞄準規模龐大、活躍且極具潛力的全球華語市場。此市場為集團多語化成長策略中的關鍵成長目標，華語讀者不僅與日本讀者在文化背景、消費觀點、購買力與生活習慣上有高度相似性，亦在科技、金融與生活風格等核心內容領域有強烈共鳴。集團藉由多語化策略的推進，將既有的優質媒體品牌導入新語言市場，結合專業的在地編輯實力，讓整體內容更貼近目標受眾、滿足當地語言市場的需求，同時保持新鮮感與吸引力。
TNL Mediagene關鍵評論網媒體集團共同創辦人暨營運長今田素子（Motoko Imada）表示：「《Business Insider》系列品牌一直是我們媒體品牌組成中極具代表性的一環。我們非常高興能透過《Business Insider Taiwan》將這些優質內容拓展至華語市場。也對於能邀請林筠騏女士擔任總編輯感到無比興奮。她在台灣乃至整個亞洲地區的媒體經歷與視野皆極為難得。我們深信在她的領導下，這個媒體平台的內容品質將具備高度水準，並持續吸引讀者目光。我們認為這次推出《Business Insider Taiwan》是推動跨亞洲知識網路發展的重要契機。」
《Business Insider Taiwan》總編輯林筠騏表示：「我們相信《Business Insider Taiwan》能填補華語媒體市場在科技、商業、生活風格與創新領域深度報導的缺口，並以符合亞洲千禧世代與Z世代閱聽習慣的形式呈現，打造一個讓讀者容易理解且極具內容深度的實用知識平台。」
TNL Mediagene關鍵評論網媒體集團憑藉多元、優質且受歡迎的內容，每月吸引超過4500萬名獨立訪客3與1.89億次的數位足跡4，吸引來自全球850家以上的知名品牌與跨國企業進行廣告投放。2024年集團整體營收達4850萬美元，毛利為1770萬美元，調整後EBITDA幾近損益兩平，每股調整後稅後盈餘為負0.035美元。
本集團創辦人暨執行長鍾子偉（Joey Chung）表示：「我們發現，許多廣告客戶，無論是跨國企業還是區域強勢品牌，都逐漸意識到亞洲千禧與Z世代消費者所擁有的強大消費力，且這些族群對企業營收成長影響深遠。我們致力於打造能精準觸及這些受眾、並提供高效分析的產品，這正是我們與眾不同且對客戶極具價值之處。《Business Insider Taiwan》的上線，是我們連結龐大亞洲年輕世代受眾的一個重要里程碑。」
《Business Insider Taiwan》預計於今年9月正式上線，未來計畫推出更多元的內容規劃與服務。《Business Insider Taiwan》更將以台灣為編輯核心，將透過《Business Insider》的全球內容網路向外拓展，瞄準全球華語市場，為該區域內具規模性與影響力的商業媒體樹立全新標竿。
- 《Business Insider Taiwan》1 為集團旗下商業媒體品牌《Business Insider Japan》的中文版。
- 《Business Insider Japan》每月吸引670萬名獨立使用者，並創造2300萬次瀏覽量2。
- 《Business Insider Taiwan》由資深媒體工作者林筠騏擔任總編輯。她擁有超過二十年豐富媒體與商業經驗，曾擔任《理財周刊》社長暨總編輯、民視新聞財經節目《財經火線論壇》製作人及主持人，以及民視新聞網路中心主任等職務。
- 《Business Insider Taiwan》鎖定市場規模龐大，擁有超過10億名使用者，極度活躍且具高度商業價值的全球華語市場。
- 本次推出《Business Insider Taiwan》，是集團媒體多語化策略的一環，旨在將暨有媒體品牌拓展至嶄新的語言市場。
- 《Business Insider Taiwan》內容網站預計於2025年9月正式上線。
*1. 本新聞稿中所使用的「Business Insider Taiwan」為暫定名稱，僅供參考，正式名稱將於日後公布。
*2. 數據期間為2024年5月至2025年4月，依據Google Analytics的統計數據，包含自有網站與外部媒體數據總和。
*3. 每月獨立用戶數據是根據集團內部統計數據進行計算。包括自有網站與社群平台（YouTube＋TikTok）的平均每月獨立用戶數。其數據期間是截至2025年3月31日止，十二個月內的數據資料。
*4. 數位足跡是根據本集團最新可取得的資料計算。其數據期間是截至2025年3月31日止，十二個月內的每月平均瀏覽量。
關於TNL Mediagene關鍵評論網媒體集團
總部位於東京的TNL Mediagene關鍵評論網媒體集團，於2023年5月由台灣的關鍵評論網股份有限公司（The News Lens Co., Ltd.）和日本的Mediagene Inc. 這兩間具領導地位的獨立數位媒體集團所合併而成，為亞洲領先的獨立數位媒體集團之一。旗下擁有多個日文、中文與英文的原創與授權媒體品牌，內容主題橫跨新聞、商業、科技、科學、美食、運動與生活風格等領域。同時提供AI驅動的廣告服務、行銷科技平台、電子商務與創新解決方案，滿足廣告主的多元需求。TNL Mediagene關鍵評論網媒體集團以政治中立、受年輕族群歡迎與高品質內容著稱，目前在亞洲擁有約500名員工，並於日本、台灣與香港設有辦公室。
www.tnlmediagene.com
如需進一步資訊，請聯繫集團公關團隊：
E-mail：pr@tnlmediagene.com
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene's future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: "may," "will," "could," "would," "should," "expect," "intend," "plan," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," "ongoing," "target," "seek" or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene's future business plan and growth strategies and statements by TNL Mediagene's CEO and President. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene's filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.
Financial Data
The condensed financial information presented in this press release should be read in conjunction with the audited consolidated financial statements and related notes for the year ended December 31, 2024 included in TNL Mediagene’s annual report on Form 20-F filed with the SEC on April 30, 2025, which provides a more complete discussion of its accounting policies and certain other information.
Use and Reconciliation of Non-IFRS Financial Measures
In this press release, we have included Adjusted EBITDA, a non-IFRS financial measure, and Adjusted EPS, a non-IFRS measure, which are key measures used by our management and board of directors in evaluating our operating performance. Adjusted EBITDA and Adjusted EPS are our preferred metrics for profitability because we believe they facilitate operating performance and profit performance comparisons on a period-to-period basis and exclude items that we do not consider to be indicative of our core operating performance. Adjusted EBITDA and Adjusted EPS have limitations as analytical tools, and you should not consider it in isolation or as a substitute for analysis of our results as reported under IFRS.
Our management does not consider Adjusted EBITDA or Adjusted EPS in isolation or as an alternative to financial measures determined in accordance with IFRS. The principal limitation of Adjusted EBITDA and Adjusted EPS is that they exclude significant expenses that are required by IFRS to be recorded in TNL Mediagene's financial statements. In addition, Adjusted EBITDA and Adjusted EPS are subject to inherent limitations as they reflect the exercise of judgment by management about which expenses and income are excluded or included in determining such non-IFRS financial measures.
For more details on the definitions of Adjusted EBITDA and Adjusted EPS and reconciliations of Adjusted EBITDA and Adjusted EPS to IFRS financial measures, see the press release and the investor presentation TNL Mediagene released on May 13, 2025.
