隱於青田街巷弄內的徠卡之家,展現藝術與在地文化的日常之美

2019.01.09 08:21PM
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對多數的消費者,徠卡在相機領域是高不可攀的頂級相機代名詞,猶如轎車領域的勞斯萊斯、超跑領域的法拉利一樣,然而徠卡近年也不斷在進行嘗試,例如推出品牌首款即可拍 Sofort ,或是在泰國曼谷設立 Cafe Leitz by Pacamara 徠卡聯名咖啡廳等,試圖融入更多人的生活,希望給予消費者徠卡並非那麼遙遠,而徠卡近期也選在位於台北文藝氣息濃厚的青田街巷弄內開設徠卡之家,除了作為攝影展場地外,亦陳列大量的徠卡相機與鏡頭,當來自德國的頂級相機與台灣日式老宅結合,也擦出新的火花。

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位於青田街六巷內的徠卡之家若沒注意還會誤以為是有人居住的老宅,畢竟除了小小的徠卡可樂標以外,徠卡之家並未有誇張的招牌與陳列,仍維持日式老宅優雅的樣貌;走進大門,還有典雅的庭院,而 L 型的日是矮房也在融入徠卡的風格,呈現德式極簡與日式老宅碰撞的新火花。

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徠卡之家將會持續做為徠卡藝術家的作品展演空間,以老宅中的空間配合使用徠卡創作的知名攝影師作品,讓民眾可感受這些大師經由徠卡所創作的知名攝影作品,當前所展示的是 20 世紀時尚攝影大師 Frank Horvat 的作品,雖以黑白拍攝卻可感受到照片後面生動的故事與靈魂。

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在徠卡之家亦陳列完整的徠卡相機與精選刊物與周邊,進入徠卡之家可以不用那麼拘束,盡情的體驗徠卡最新的相機產品,若在操作上面不熟悉,也有專業的徠卡專員可為你解惑;而刊物區除了與徠卡相關的刊物,也包括徠卡精選的作品集,有興趣亦可詢問價格並購買。若有留意的話,剛踏進門內擺放徠卡相機的櫃檯是以日式和漆的工藝,將象徵徠卡的黑與紅以漸層的方式製作而成。

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除了開架擺設的相機以外,後面的櫥窗也擺有徠卡完整的產品,包括機身、鏡頭等等,舉凡中片幅的 S 系列、數位旁軸 M 系列、無反光鏡自動對焦的 L 系列、定焦的 Q  等,甚至還有許多已經停產的限量機種,有興趣把玩甚至想購買也可以詢問工作人員,親自用手感受限量機與眾不同的設計,不過有陳列不見得代表仍有販售,有些已經停產的限量組合是早就在市場成為絕響的。

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另外像是限量的熊貓特別版徠卡 Q 也僅在徠卡之家提供販售與展示,黑白相間的機身與專屬圖騰可說是這款限量機最大的特色。

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原本 L 型日式老宅的庭院,現在則由室內向外延伸,搭配輕鋼架的玻璃天頂,一方面也做為攝影展演廳,或是屆時徠卡大師攝影課程的講座空間,而空間內的座椅也以獨特的三黑一紅,隱喻徠卡經典的黑色機身與可樂標搭配,在天氣良好時可透過玻璃天頂看到戶外的藍天,還有透過玻璃欣賞後院的造景,且展示作品的牆壁採用可活動設計,能夠搭配不同的課程主題調整擺放。

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透過與在地人文景致的結合,徠卡在台北所設立的徠卡之家想傳達攝影、人文與在地化的融合,並拉進徠卡與大眾的距離,徠卡不再是高不可攀的象徵,踏進徠卡之家,在擁有歷史的古宅內欣賞大師之作,感受徠卡在迎向數位化後仍堅持的真實感影像。雖然台灣不乏相機品牌的旗艦展示中心,然而將品牌精神與在地文化結合,徠卡之家應該算是第一家以這樣的概念規劃的吧?

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