將產品包裝印反以便消費者自拍的面面俱到行銷策略

by Twelve
2019.02.12 02:49PM
1059
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想要把產品精準的賣到目標客群手上,族群特性與消費者行為就得好好的掌握才行。日本樂敦品牌防曬乳新推出了一款限量包裝,主打青少女族群,除了包裝是愛麗絲夢遊仙境,還刻意的左右印反,讓這些天生愛自拍的女性朋友們可以拿著漂亮的包裝在手機前面擺姿勢,這樣的設計也間接增加了產品在SNS上的曝光率。

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