銀座 Sony Park Walkman 40 周年特展巡禮;找尋屬於你記憶中的那款令你感動的 Walkman

2019.07.18 11:18PM
1095
Public space, Street, Advertising, , Yellow, Tree, Public, Sony Corporation, Space, Meter, sony, Yellow, Public space, Tree, Pedestrian, City, Bus stop, Advertising, Sidewalk, Street

Sony 在 2016 年歡度集團成立 70 周年,而在今年也是 Sony 旗下重要產品 Walkman 的誕生 40 周年,在前身為 Sony Building 的 Ginza Sony Park ,也藉此在今年 7 月 1 日到 9 月 1 日間,舉辦 WALKMAN IN THE PARK 的 Walkman 40 周年紀念特展,將地上一樓到地下四樓變成 Walkman 的主題展館,陳列許多 Sony 歷史上重要的 Walkman 產品,並且有期間限定商品在展會期間販售,接下來就跟筆者簡單的逛一下這次的特展,或許會在其中找到屬於你年代最酷的那一款 Walkman 哩。

Ginza Sony Park, Sony Walkman, Sony Corporation, , Sony Showroom/Sony Store Ginza, Walkman in the Park, #009 Walkman in the Park, Personal stereo, , , sony sports walkman, Yellow, Transport, Advertising, Display advertising, City, Vehicle, Pedestrian, Bus stop

▲迎賓的超巨大 Walkman 是第一款運動型隨身聽 WM-F5

Jean Sport Aviation Center, Floor, Angle, Wall, wall, Red, Stairs, Wall, Line, Architecture, Room, Wood, Floor, Concrete, House

▲前往地下一樓入口的牆面就是這次的主題" WLAKMAN IN THE PARK "

Ginza Sony Park, Sony Corporation, , Photography, Instagram, , Sina Weibo, THE CONVENI(ザ・コンビニ), , Building, machine, Machine, Technology, Electronics, Electronic component

▲雖然與此次 Walkman 特展無關,不過 Sony Park 地下一樓的時鐘現在由 12 具 Xperia Agent 與液晶螢幕組成

在地面樓層陳列的,是一台超巨大的 Walkman ,不過或許會有人好奇為什麼是這款黃色的 WM-F5 ,而不是老祖宗 Walkman TPS-L2 ?這是因為這台超巨大 Walkman 要在展期內無風無阻的佇立在廣場上,ˊ而 WM-F5 雖然不是第一款 Walkman ,卻是 Sony 第一款運動防潑水的 Walkman ,鮮豔的黃色也吸引許多遊客駐足合影留念。

Product design, Design, Product, Electronics, , Product, Machine

▲提供遊客借用由演員渡邊篤史錄製的語音導覽,當然也是使用 Walkman A50 播放

Audio, Jean Sport Aviation Center, Product design, Angle, Design, Font, Product, Floor, Audio signal, audio equipment, Headphones, Audio equipment, Gadget, Technology, Electronic device, Wire, Headset

Audio, Electronics, Audio signal, audio equipment, Audio equipment, Electronics, Technology, Electronic device, Photography, Cameras & optics

Headphones, Product design, Wire, Electrical cable, Design, Product, headphones, Wire, Electronic device, Technology, Gadget, Audio equipment, Headphones, Cable, Headset, Electronics, Electrical wiring

Hashtag, Tag, Product design, Product, Design, Video, Photograph, Download, wall, Wall, Design, Font, Room, Graphics, Signage, Logo

Floor, Design, Jean Sport Aviation Center, Product design, Angle, Font, Hardwood, Product, Tile, Table, floor, Carton, Cardboard

Floor, Plumbing Fixtures, Tile, Jean Sport Aviation Center, Product design, Plumbing, Electronics, Design, Product, floor

Design, Product design, Banner, Angle, Product, RED.M, design, Design, Architecture, Signage, Space, Shoe

Headphones, Headset, Product design, Design, Product, Electronics, headphones, Gadget, Electronic device, Audio equipment, Headphones, Technology, Headset, Wire, Peripheral, Communication Device

Headphones, Product design, Design, Product, headphones, Headphones, Audio equipment, Gadget, Electronics, Technology, Electronic device, Headset, Wire, Cable, Electrical supply

Design, Art exhibition, Interior Design Services, Advertising, Art, Product design, Display window, Exhibition, Space, Product, design, Design, Exhibition, Architecture, Event, Graphics, Art

Design, Jean Sport Aviation Center, Product design, Product, Floor, Table, design, Child, Room

Headphones, Headset, Product design, Design, Product, headphones, Headphones, Gadget, Headset, Audio equipment, Electronic device, Technology, Peripheral, Communication Device, Hearing, Cable

Jean Sport Aviation Center, Product design, Floor, Angle, Design, Font, Product, floor, Audio equipment, Headphones, Technology, Gadget, Electronic device, Headset

/m/083vt, Floor, Design, Jean Sport Aviation Center, Product design, Font, Wood, Product, Table, floor, Footwear, Eyewear, Glasses, Shoe

/m/083vt, Floor, Design, Jean Sport Aviation Center, Product design, Bicycle, Angle, Font, Wood, Product, floor, Design, Font, Vehicle, Bicycle

Design, Jean Sport Aviation Center, Product design, Angle, Product, Floor, Table, wood, Technology, Electronic device, Wire, Audio equipment, Wood

Electronics, Product design, Design, Font, Product, electronics, Electronics, Boombox, Technology, Electronic device, Audio equipment, Electronic instrument, Computer speaker, Speaker

Design, Graphic design, Product design, Font, Audio, Graphics, Product, Audio signal, design, Text, Font, Design, Number

▲地下二、三、四層為 My Story , Mu Walkman 的展覽,由 40 位日本名人選出代表他們回憶中最經典的 Walkman 與歌曲

此次地下二、三、四層穿插名為 My Story , My Walkman 的展覽,由 40 位日本名人挑出他們回憶中最具代表性的一款 Walkman ,以及一首他們熱愛的音樂,而旁邊也會註記該位名人當時的年紀以及選擇這首歌曲的原因。此外, Sony 也在 Instgram 募集民眾投稿,只要在 Instgram 貼出照片、寫下代表自己回憶中的 Walkman 與音樂,並標記" #mywalkman 就可加入活動。

Ginza Sony Park, Sony Showroom/Sony Store Ginza, Sony Walkman, Sony Corporation, , #009 Walkman in the Park, Walkman in the Park, TPS-L2, Sound, , walkman sony

▲ Sony 也號召消費者翻出家中珍藏的機種

此外, Sony 也還舉辦 WANTED! Walkman 的號召活動,有幾款在市面上相當難尋的特別版 Walkman 就連 Sony 本身也找不到, Sony 希望藉由此次展覽,希望家中還擁有這些特別版 Walkman 的消費者,可透過 Instgram 秀出他們的珍藏,同樣也是在 Instgram 貼文後,加上"#WANTEDwalkman ",不知道有沒有台灣的消費者剛好家裡還留有這七款特別版的 Walkman 的呢?

Ginza Sony Park, Art, Music, Denki Groove, , Video, , Collage, Musician, Sony Corporation, art, Collection, Art, Visual arts

▲由四驅車藝術家創作的個性化 Walkman

在地下二樓,則是與日本知名的四驅車創作藝術家 Funny Dress-up Lab 合作,將幾款 Walkman 經由 Funny Dress-up Lab  之手點綴,成為獨特的藝術作品。

, Electronics, Product, Product design, Design, Gadget, electronics, Collection, Font, Electronic device

, Sony Showroom/Sony Store Ginza, Walkman in the Park, Ginza Sony Park, Sony Corporation, Sony Walkman, Product design, Design, Electronics, Industrial design, electronics, Technology, Electronics, Collection, Electronic device

Electronics, Product, Product design, Design, Gadget, electronics, Electronics, Technology, Electronic device, Gadget, Ipod

Sony Walkman, Sony Corporation, , #009 Walkman in the Park, Electronics, 天极网, Computer, , Ginza Sony Park, Sony WM-FS473 Digital Tuning Sports Walkman AM/FM Stereo Cassette Player with Auto Reverse, sony sports walkman, Technology, Electronics, Electronic device, Machine

Ginza Sony Park, Sony Walkman, Sony Showroom/Sony Store Ginza, , Sony Corporation, Electronics, Walkman in the Park, TPS-L2, , July 1, electronics, Collection, Technology, Electronics, Electronic component, Electronic device, Audio equipment, Control panel, Switch

, Electronics, Joe Dempsie, joe dempsie, Collection, Technology, Electronics

Sina Weibo, Person, Sina Corp, Microblogging, Avatar, , Web page, Product, Photo Albums, Adrenal gland, electronics, Electronics, Technology, Electronic device, Small appliance, Gadget

Electronics, Product, Product design, Design, electronics, Technology, Electronics, Collection, Electronic device, Electronic component, Icon

▲地下四樓的 Walkman 牆有著以超過 200 台 Walkman 構成的 6 米寬 Walkman Wall

在地下四樓則在牆面布置了 Walkman Wall ,以約 230 台以上,跨越錄音帶、 CD 、 MD 、數位等世代,型態不一的 Walkman 排列而成,雖非所有指標性機種都有出現在牆上,但亦有多款不同時期被燒友視為神器的機種,或是某個年代只要擁有就是他人目光焦點的指標性機種,像是筆者在大學時的室友所購買的 D-EJ01 就是當時羨煞他人的紀念機,以及在前幾年發燒友回過頭去玩 MD 時,筆者朋友曾擁有的 MD 機種,或像當年筆者第一台 CD Walkman 的類似形式的平價機種等,也都在這面 Walkman Wall 牆面可以看到。

T-shirt, Outerwear, Sportswear, Fashion, Sleeve, Uniform, Suit, Shirt, Brand, t shirt, White, Clothing, Sportswear, Sports uniform, Uniform, T-shirt, Fashion, Outerwear, Jersey, Font

▲地下三樓快閃店的 Walkman 紀念 T-Shirt

Sony 也藉此次 WALKMAN IN THE PARK 推出限量商品,在地下三樓的快閃商店,每個周六都會推出一款新圖案的紀念 T-Shirt ,不過每一款的數量都不多,像是前兩款 T-Shirt 早已賣完,而上周六才推出的第三款成人款 T-Shirt 到周四已經剩下白色的小尺寸,也難怪會有每人限購兩件的限制。

Font, , Technology, Electronic device, Electronics, Machine

▲蓋滿章可兌換錄音帶造型的 Walkman 型錄

同時也別忘了在地下一樓的櫃檯拿取介紹,並拿著介紹的背面去地下一到三樓找尋四個不同 Walkman 印章,蓋滿後可兌換做成錄音帶造型的 Walkman 型錄,裡面有著歷史上每一款 Walkman 的圖片與簡介,對 Walkman 愛好者可說是必收的夢幻級紀念品。

Dog, Mammal, Jean Sport Aviation Center, Canidae, Floor, Girl, Dog breed, Breed, Breeds, dog, White, Canidae, Dog, Dog breed, Companion dog, Floor, Maltese, Sitting, Non-Sporting Group, Flooring

▲地下一樓的 AIBO 雖然與 Walkman 無關但還是很可愛...

雖然可愛的 AIBO 與此次活動無關,不過幾乎每個跨進地下一樓的參觀者,看到 AIBO 之後還是會跟他玩一玩。

Car, Street, , Sony Corporation, Urban area, Technology, Advertising, Sony Walkman, Pedestrian, Metropolitan area, sony walkman, Yellow, Transport, Metropolitan area, Pedestrian, Advertising, City, Vehicle, Bus stop, Street, Signage

▲四十而立的 Walkman 也面臨音樂產業數位轉型的挑戰

邁入四十年, Walkman 雖然在近年又重新有不錯的表現,不過隨著音樂產業走入數位檔案,並從傳統載具走到串流世代,隨身播放音樂的型態也大為不同,以純粹播放音樂為使命的 Walkman 已經難回到上個世紀人手一台的盛況了,事實上就連可說是接替 Walkman 在數位音樂初期有著領到地位的 iPod 現在也不再是蘋果的搖錢樹,雖然現在 Walkman 正歡度四十歲生日,不過也是面臨整個音樂產業的另類中年危機,也希望 Sony 在四十周年之際,能夠打造一款新世代的紀念性 Walkman ,讓 Walkman 的粉絲能夠重溫美好的音樂回憶。

1 則回應